Real-Time Business Intelligence for Marina Operators

Waiting until month-end to see how your business is performing is like driving while looking in the rearview mirror. Real-time business intelligence gives you the visibility you need to make better decisions.

The Problem with Monthly Reports

Traditional reporting cycles create several problems:

• By the time you see a problem, it's been happening for weeks
• You can't capitalize on opportunities that have already passed
• Seasonal patterns are hard to spot without daily visibility
• Staff performance issues go unaddressed
• You're always reacting instead of proactively managing

What Real-Time BI Provides

Real-time business intelligence gives you instant visibility into:

• Current occupancy and available capacity
• Today's revenue vs. forecasts and historical performance
• Service utilization and shop efficiency
• Customer activity and engagement metrics
• Operational KPIs updated continuously

Key Dashboards for Marina Operators

1. Revenue Dashboard

Track daily revenue across all categories, compare to targets and previous periods, and identify trends before they become problems.

2. Occupancy Dashboard

See current occupancy rates, upcoming arrivals and departures, available inventory, and optimization opportunities in real-time.

3. Service Dashboard

Monitor work orders, technician utilization, average service times, and customer satisfaction scores as they happen.

4. Customer Health Dashboard

Track engagement metrics, identify at-risk customers, monitor NPS scores, and spot upsell opportunities before they're missed.

Actionable Alerts

Real-time BI isn't just about dashboards—it's about getting notified when action is needed:

• Alert when occupancy drops below target thresholds
• Notify when a high-value customer hasn't been seen in 30 days
• Flag when service wait times exceed SLAs
• Warn when revenue is tracking below forecast
• Identify inventory that's been sitting too long

Making Data-Driven Decisions

With real-time visibility, you can:

• Adjust pricing based on current demand
• Reallocate staff based on workload
• Launch promotions when occupancy dips
• Address customer issues immediately
• Optimize operations continuously instead of quarterly

The Competitive Advantage

Marina operators with real-time BI have a significant edge:

• They spot problems before they impact revenue
• They capitalize on opportunities immediately
• They make decisions based on data, not gut feel
• They respond to market changes in real-time
• They operate more efficiently than competitors

Getting Started

You don't need a complete BI overhaul to get started. Begin with:

1. Identify your top 5 KPIs that matter most
2. Connect the systems that track those metrics
3. Build a simple dashboard that updates in real-time
4. Set up alerts for critical thresholds
5. Expand from there as you see the value